Please find below a précis of some of the press coverage and media promotions allcures.com has received.
(eSuperbrands Announcement - 16th March 2006)
Allcures.com joins the e elite
The Superbrands organisation, the global independent authority on branding, has announced that Allcures.com is to join an elite group of brands awarded eSuperbrand status. The brand will also feature in a publication highlighting the stories of many of the honoured brands; the book is launched on 16th March at Embassy, London. Only ten percent of brands originally considered qualified for the award, with each winner perceived to have an exceptional standing and reputation within the online market.
Other brands featured include eBay.co.uk, toptable.co.uk, Goggle™ and Firebox. This publication forms part of a pioneering and exciting programme that was founded with the aim of paying tribute to the UK’s strongest ebrands, whilst also providing consumers insight and guidance into the best brands and sites within the huge online market.
A dedicated eSuperbrands council was formulated in 2005, consisting of eminent individuals who are well qualified to judge which are the nation’s strongest ebrands. Each brand featured in the book qualified to do so based on the ranking of this council. The book includes full case studies on 46 of the 300 qualifying eSuperbrands; the full 300 appear in a comprehensive index within the book. Over 3,000 brands were initially considered.
The council includes Brent Hoberman the Co-founder of lastminute.com, Simon Waldman the Director of Digital Publishing at Guardian Newspapers, Michael Murphy the Chief Executive Officer of Friends Reunited and John Owen, Chairman of the Institute of Practitioners in Advertising’s Digital Marketing Group. Each eSuperbrand was considered by the council to have elevated itself above others in their field through offering both emotional and physical advantages, which consumers recognise and want.
Commenting on the launch of eSuperbrands a spokesman at the Superbrands organisation said that ‘eSuperbrands is fascinating as it explores a diverse range of brands, from different industries and of difference sizes. The interesting thing is the success and strategy employed by the mix of traditional brands, that we have known and loved for years, with other younger pure e-brands that have been developed more recently. With the proliferation of websites both reputation and brand image are becoming ever more important in aiding consumer choice. Those brands featured in the eSuperbrands publication are a suitable benchmark of those that truly deliver.’
NOTE :
Customer Care
JOB.co.uk,192.com, 50connect.co.uk, 888.com, allcures.com, Auto Trader, Avon, bbc.co.uk, Betfair, Boys Stuff, British Airways London Eye, confetti, crocus, DatingDirect.com, dubit, eBay.co.uk, Faceparty, Firebox, Friends Reunited, Google™, HalifaxHomeFinder, JobServe, Jobsite, Littlewoods even more, MAXIM, moneynet, Moonfruit, MyTravel.com, myvillage.com, Nectar, NetNames, OUT-LAW, PhotoBox, Primelocation.com, River Island, Streetmap, teletextholidays.co.uk, ThomsonLocal.com, Times Online, tiscali, TOPSHOP, toptable.co.uk, Totaljobs.com, UpMyStreet, What Car?, Yell.com
eSuperbrands Council 2006
- Wayne Arnold, Managing Director, Profero
- David Day, European Managing Director, EMEA Region Nielsen / NetRatings Inc
- Jody Haskayne, Director of PR & Communications, Tiscali UK Ltd
- Brent Hoberman, Co-founder, lastminute.com
- Rachel Johnson, VP Marketing Europe, Ask Jeeves inc.
- Lisa Jones, Editor, .net
- Michael Murphy, Chief Executive Officer, Friends Reunited
- John Owen, Chairman of the IPA’s Digital Marketing Group
- Steve Perry, Marketing Services Director, NTL
- Timothy Ryan, Brand Marketing Director, AOL
- James Sanderson, Joint Managing Director, glue London
- Rory Sutherland, Vice-Chairman, The Ogilvy Group, UK
- Simon Waldman, Director of Digital Publishing, Guardian
- Donna Price, Chairwoman, eSuperbrands Council
The Superbrands Organisation (www.superbrands.org)
(Slimmer Magazine - November 2005)
For delivery to addresses in the Highlands & Islands of Scotland, Northern Ireland, the Isles of Scilly, the Isle of Man, the Channel Islands and British Forces Post Offices.
(Men's Fitness Magazine - November 2005)
Allcures.com promoting Men's health and products
(Natural Health Magazine - November 2005)
Allcures.com promotion in November edition
(The Independent Newspaper - 15-21 October 2005)
In the Independent 'The Information' Supplement Allcures.com was voted one of the 50 best online shops along side other companies such as ebay, Firebox and CD Wow.
(Newcastle Times Newspaper - October 2005)
Allcures.com promotion of health and beauty products.
(The Independent Newspaper - October 2005)
Allcures.com promoting new range in health and beauty products
(Natural Health Magazine - October 2005)
Allcures.com promotion in October edition
(Boost Magazine - October 2005)
Allcures.com promoting Weight Loss Products
(Natural Health Magazine - August 2005)
Allcures.com promotion in August edition
(The Independent Newspaper - August 2005)
Allcures.com promoting Sexual Health Week Campaign
(Health Plus Magazine - July 2005)
Allcures.com promoting ‘5 Ways to Help Fight Cellulite’.
(Boost Magazine - July 2005)
Allcures.com promoting Weight Loss Products
(The Guardian G2 Newspaper - June 2005)
‘’Sun, sand, sea and sickness’ - Allcures.com warning on the dangers on holiday. Many travelers do not realize the dangers with sun screen protection or countries that have malaria risk.
(Natural Health Magazine - June 2005)
Allcures.com promoting ‘5 Ways to Help Fight Cellulite’.
(The Independent Newspaper - May 2005)
Allcures.com promoting National Allergy Week Campaign.